Privacy policy

Privacy Policy
Brand: ALPHAFEM
Website: www.alphafem.store

ALPHAFEM (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal data when you visit our website, place an order, or interact with us.
This policy is framed in accordance with:
●    The Digital Personal Data Protection Act, 2023 (India), and

●    The General Data Protection Regulation (GDPR), where applicable.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

1. Information We Collect
We collect personal data only to the extent necessary for legitimate business purposes.
a) Personal Information
Information voluntarily provided by you, including:
●    Name
●    Email address
●    Phone number
●    Shipping and billing address
●    Payment-related information (processed securely by third-party payment gateways; ALPHAFEM does not store card or bank details)
●    Account login credentials, if you create an account

b) Order & Transaction Information
●    Products purchased
●    Order history
●    Returns, refunds, cancellations
●    Customer support interactions

c) Technical & Usage Information
●    IP address
●    Browser type, device identifiers, and operating system
●    Pages visited, interaction data, and timestamps
●    Cookies and similar tracking technologies

2. Purpose & Legal Basis for Processing
We process personal data for the following purposes and lawful bases:
Purpose    Legal Basis (GDPR / DPDP)
Order processing & fulfillment    Performance of contract
Shipping, returns & refunds    Performance of contract
Customer communication & support    Legitimate use / contractual necessity
Fraud prevention & platform security    Legitimate interest / legal obligation
Legal, tax & regulatory compliance    Legal obligation
Marketing communications    Consent (opt-in, revocable)

3. Cookies & Tracking Technologies
We use cookies and similar technologies to:
●    Enable essential website functionality
●    Improve website performance and analytics
●    Enhance user experience
You may control or disable cookies through your browser settings. Please note that disabling cookies may limit certain website features.

4. Sharing & Disclosure of Personal Data
We do not sell or rent your personal data. We may share data strictly on a need-to-know basis with:
●    Payment gateways and financial institutions
●    Shipping, courier, and logistics partners
●    Technology, analytics, and marketing service providers
●    Government or regulatory authorities, where legally required

All third parties are contractually obligated to process personal data only for the specified purpose and to implement reasonable security safeguards.

5. International Data Transfers
If you access our website or place orders from outside India, your personal data may be transferred to and processed in India or other jurisdictions where our service providers operate.
Such transfers are carried out using reasonable safeguards consistent with GDPR and DPDP Act principles.

6. Data Security
We implement reasonable technical and organizational security measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of electronic transmission or storage is completely secure, and ALPHAFEM cannot guarantee absolute security.

7. Data Retention
Personal data is retained only for as long as necessary to:
●    Fulfill contractual obligations
●    Comply with legal, tax, or regulatory requirements
●    Resolve disputes and enforce agreements
Once no longer required, data is securely deleted or anonymized.

8. Your Rights
Subject to applicable law, you have the right to:
●    Access your personal data
●    Request correction or updating of inaccurate data
●    Request deletion of personal data (where legally permissible)
●    Withdraw consent for marketing communications
●    Raise grievances or complaints regarding data handling

Requests may be submitted using the contact details below and will be addressed within a reasonable timeframe, as mandated by law.

9. Third-Party Links
Our website may contain links to third-party websites or services. ALPHAFEM is not responsible for the privacy practices or content of such external platforms. Please review their privacy policies independently.

10. Children’s Privacy
ALPHAFEM does not knowingly collect personal data from individuals under 18 years of age. If such data is identified, it will be deleted promptly.

11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be reflected on this page with a revised “Last Updated” date. Continued use of the website constitutes acceptance of the updated policy.

12. Contact & Grievance Redressal
For questions, data access requests, or grievances related to privacy, contact:
Email: info.alphafem@gmail.com
 Business Hours: Monday - Friday (10 AM - 6 PM)